On the 8th July 2016, Consentua, a new online privacy and consent service has been awarded funding from InnovateUK, in association with Sharing Economy UK. KnowNow Information were one of the six companies selected from over 200 entries.
The service enables consumers to control their privacy by providing a user-friendly means to decide whether to consent to the processing of their personal data. It is the first consent management tool designed to meet the compliance challenges of the incoming General Data Protection Regulations (GDPR) that will replace the Data Protection Act in May 2018.
Developed by KnowNow Information, a Portsmouth based technology company founded by Chris Cooper and David Patterson, Consentua was created with Richard Gomer, an expert in privacy and consent from the University of Southampton.
Consentua will be available in Summer 2016. It was created during the Cognicity Challenge accelerator programme at Canary Wharf, London. The UK’s Digital Catapult and the European Commission have supported development through their networks. Vision Consultancy from University of Portsmouth’s Business School provided an economic assessment.
The tool is provided as a service to software developers that allows them to include consent interactions within their own products. A mobile phone app allows individuals to review and change their decisions so as to be in control of their personal data.