Portsmouth City Council is launching a campaign to encourage those experiencing mental health difficulties to seek help. The campaign is specifically targeted at men aged 25-49 who have the highest rates of suicide in the city.
The creative was developed following focus groups in the city and is based on the relentless noise and chaos that someone in mental distress can feel is going on in their head and how overwhelming this can be. The campaign aims to reassure that you're not alone in experiencing mental health problems and that it's nothing to feel ashamed about. It directs to a page on the Portsmouth City Council website, which details a wide range of local and national services. This includes online activities and groups that you can use to maintain good mental wellbeing and avoid factors that can lead to mental health problems such as loneliness and social isolation. It also lists all of the support available if you've already reached more of a crisis situation.
Campaign posters will appear in venues across the city and advertising will also feature on buses, at Cosham and Fratton train stations and on digital screens in pubs, bus stops and in Guildhall Square. Social media and mobile activity will also be used to reach the target audience.
Cllr Luke Stubbs, Cabinet Member for Public Health and Adult Social Care at Portsmouth City Council, said; "This is an incredibly important campaign. Many people suffering with mental health problems feel alone and are too embarrassed or ashamed to seek help. From talking with men in the city they said that they'd feel weak asking for help and that it's not a manly thing to do. We need to change that. We hope that this campaign encourages people, especially men, to look after their mental health and to seek support if they're struggling. By breaking down the stigma surrounding mental health and ensuring that it's not an uncomfortable topic to talk about, more people should feel confident in voicing when they're not ok."