L-R: Awards Presenter, Nadia Sawalha; Lisa Fowler; Gareth Miller; Revo Board President, Mark Williams
Waterside leisure destination, Port Solent, has won a Purple Apple Marketing Award for its Comic Con event.
Last week, the prestigious Purple Apple Marketing Awards was held at The Brewery in London; a ceremony that recognises and rewards effective shopping and town centre marketing. Port Solent walked away triumphant with the ‘Events’ Purple Apple Merit Award for its 2017 Comic Con event. Port Solent was also shortlisted under the ‘Strategic Marketing Campaign’ category for its year-long promotional initiative to raise the profile of the venue.
Lisa Fowler, Port Solent’s Events Manager, said: “We are absolutely thrilled to have won a Purple Apple Marketing Award for our Comic Con event. Last year was the first time we held a Comic Con at Port Solent and it went down a storm, setting a new record for a single day at Port Solent with over 21,000 visitors.
“With our next Comic Con event just around the corner, we’re very much looking forward to inviting guests from near and far to join us for a day full of cosplay, zombies, celebrity signers, trader stalls, evening entertainment and so much more.”
Gareth Miller, Managing Director at Carswell Gould, Port Solent’s marketing agency, added: “To promote the event, we worked with the management team at Port Solent and Nerdageddon (now GoGeek Events) to plan and execute a totally integrated marketing and PR campaign. We used a multichannel approach to raise awareness of the event, utilising PR, social media and radio advertising alongside the geo-targeted mobile advertising and billboard campaigns that we had already set running to raise overall awareness of Port Solent."
A judge from the panel at the Purple Apple Marketing Awards commented on the campaign: “A creative and targeted event concept that fitted perfectly into the overall strategy and provided a consistent theme. Astonishing footfall increase which clearly demonstrates great engagement with customers and amplification of the event by the local team.”
On June 16, the award-winning FREE Comic Con returns to Port Solent, with exciting new attractions and evening entertainment for all the family. Visitors can immerse themselves in their favourite comic universes with professional costumers and cosplayers, celebrity guest signers, TV and movie props and cars, a thrilling, interactive zombie experience and so much more.
For more information on Port Solent’s upcoming Comic Con event, visit: www.portsolent.com/comiccon.