The Portsmouth Breastfeeding Welcome Scheme is a local Public Health funded scheme, run by The Breastfeeding Network charity.
The scheme was set up to provide breastfeeding women with a comfortable and safe environment to nurse when they are out and about with their babies. This is achieved by venues and businesses displaying an optional window sticker to show that women are 'Welcome to Breastfeed' here.
Once a business or venue is signed up to the scheme, the Network can then promote them to all the families they come into contact with. They have over 2000 mums on their Portsmouth Breastfeeding facebook page alone.
Current venues already involved in the scheme include Gunwarf Quays, GP surgeries, dentists, libraries, Museums, cafés, mobile businesses, and many more.
The equality act 2010 protects breastfeeding, ensuring that all venues are already doing everything the Breastfeedign Network is asking, but from research shown mothers are still feeling anxiety around feeding in public. Venues signing up to the welcome scheme and displaying the sticker helps to normalise breastfeeding and make families feel safe to do so. It's also important to know that a breastfeeding mother may need to breastfeed her child anytime and anywhere, this may be in a reception, on a bus or waiting in a queue.