In just one year, The Marketing Centre’s regional team in the South has doubled in size - fuelled by the demand of local SME’s seeking to fulfil their potential through effective marketing. The organisation is marking its first anniversary with the appointment of three new marketing directors, Shelley Cole, Dan Craddock and Pippa Wells, as well as Nicola Owen, who will be joining the team as part-time marketing manager.
Pioneering the concept of part-time marketing directors, The Marketing Centre was founded in response to the increasing number of SME’s looking to invest in marketing, but who are unable to budget for the creation of a full-time position. Led by Christine Durkin, the Southern team is focused on giving business owners a wealth of strategic marketing talent, delivering real returns and supporting sales.
Christine comments: “Lead generation is our tagline here in the South. Often small businesses find it hard to budget or see the value of marketing when sales are traditionally the most visible method to measurably drive the bottom line. We are fully focused on providing marketing services with measurable ROI, feeding into and working with sales teams to drive business sales and growth.
The huge demand we are seeing for our marketing services shows how this perspective is changing and this growth is testament to the fantastic entrepreneurial and business spirit there is in our region.
Left to Right: Pippa Wells, Shelley Cole, Nicola Owen, and Dan Craddock
Fellow of the Chartered Institute of Marketing, Shelley Cole has a hands-on approach to marketing. With a broad background of working with regional, national and global brands for a mix of retail, manufacturing and services companies, across such diverse categories as healthcare, entertainment, finance, IT and mobility she is incredibly adaptable and able to understand customers and markets quickly.
Pippa Wells is a strategic B2B marketer with broad sector experience across citizen identity, security technologies and services, professional services, property and transport, as well as other government and commercial markets. As a linguist in both French and German she also helps companies develop their overseas business.
An entrepreneurial marketing director with a flair for innovation, fast growth and disruption, Dan Craddock started his marketing career by creating his own international soft drinks start-up before establishing a corporate marketing career with Guinness, Heinz and Coca-Cola. He has since honed his ability to craft digital marketing campaigns for clients to boost the speed of activation, keep costs to a minimum and rapidly improve ROI for SME’s and HNW individuals.
Nicola Owen joins as a multi-channel professional marketeer with business and marketing experience across several different industries, from corporates, such as IBM, to SME’s. With a passion for all things creative both professional and personally she thrives on implementing new techniques that maximise efficiency and cost effectiveness, whilst improving customer experience.
Christine Durkins adds: “It’s a very exciting time to be living and working in this vibrant entrepreneurial region. We are thrilled to have Pippa, Shelley, Dan and Nicola joining, their combined experience will be a fantastic asset to our team.”