Residents are being encouraged to 'Go Shop, Go Eat, Go Safe, Go Local', as Portsmouth City Council commits to supporting the recovery of the local economy as restrictions are eased.
Over the coming months residents will be encouraged back to the high streets safely through a local marketing campaign which will include radio advertising, posters, lamppost banner adverts and key locations and social media advertising.
Cllr Steve Pitt, the council's Deputy Leader and Cabinet Member for Culture, Leisure and Economic Development, said: "We are committed to supporting the safe re-opening of businesses in the city and want to encourage residents to support our local economy by returning safely to our shops, pubs, bars and restaurants while following the latest government guidelines around social distancing and wearing face coverings.
"We will continue to work closely with businesses and residents over the coming weeks and welcome your feedback on how things are working and any suggestions on what we can do to make any improvements as we adjust to living and operating in the 'new normal'.
"Remember that spending money locally will help businesses to survive and protect local jobs."
Find out more about the Go Local campaign at www.portsmouth.gov.uk/gosafegolocal. The campaign has been funded by the European Regional Development Fund.