Portsmouth City Council is launching a campaign to encourage those experiencing mental health difficulties to seek help. The campaign is specifically targeted at men aged 25-49 who have the highest rates of suicide in the city.
The creative was developed following focus groups in the city and is based on the relentless noise and chaos that someone in mental distress can feel is going on in their head and how overwhelming this can be. The campaign aims to reassure that you're not alone in experiencing mental health problems and that it's nothing to feel ashamed about. It directs to a page on the Portsmouth City Council website, which details a wide range of local and national services. This includes online activities and groups that you can use to maintain good mental wellbeing and avoid factors that can lead to mental health problems such as loneliness and social isolation. It also lists all of the support available if you've already reached more of a crisis situation.