Cruise Passenger

Led By: Kate Pearce – Head of Communications & Connections, The Queens Hotel
and Vanessa Busfield

Our key ambition revolves around positioning Portsmouth as a preeminent cruise industry port in the UK. Leveraging the inherent richness of Portsmouth and its surrounding region, we aim to craft a world-class cruise destination, tailor-made to cater to diverse passenger preferences. Our strategic approach involves curating a selection of unparalleled passenger experiences, poised to captivate cruise lines and become an integral part of their sought-after itineraries. By showcasing the unique allure of our region, we aspire to elevate Portsmouth to the forefront of the cruise industry, fostering sustainable growth and acclaim for this exceptional maritime hub. 

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Objectives

  1. To work with and bring together all relevant parties to focus on the potential that the increase in cruise lines/passengers brings to Portsmouth and the surrounding region and investigate how we can maximise the opportunities available.
  2. a) Through data analysis, understand both the cruise lines and passenger requirements to offer the right kind of experiences.
    b) Sleep/Park/Cruise – working with local hotels and logistic companies to create and implement packages.
    c) Meet and Greet at the port – Investigate the implementation of a Tourist hub/information centre and Ambassadors to meet and greet passengers.
  3. To have some tangible examples of sleep/park/cruise packages and have trialled or set a meet-and-greet service for visiting cruise passengers.

Current Initiatives

Impact

  • Hosted a 2022 / 2023 Cruise Business Event, inviting all the shore excursion companies to the city.  

  • Welcomed 13 cruise ships with 8,619 passengers into the city in 2023.

  • Average spend into the city of £100 per passenger.  

Cruise Passenger is delivered in partnership with:

The latest news from Cruise Passenger:

Testimonials

"On 24.09.2023 we spent one day in Portsmouth with the Artania. We felt very comfortable. The employees were very nice and friendly and when the Artania left the harbour we were very surprised about the orchestra and we enjoyed the music. It was a special feeling. Thank you and best regards from Germany"
Passenger
PassengerArtania, Phoenix Reisen
“We were aboard Mein Schiff 3 in Portsmouth. It was a great day. A beautiful city with great excursions and a very friendly welcome. The run out along the Portsmouth skyline was awesome.”
Passenger
PassengerMein Schiff 3
"We 💙 Portsmouth! Here you can look forward to British Coziness and modern city life on the south coast of England. How many days until your Meet & Greet aboard the My Ship Fleet?"
@MeinSchiffOfficial on Twitter
@MeinSchiffOfficial on TwitterMein Schiff
"💙 Just Enjoying the last sea day after a wonderful, very emotional farewell last night in Portsmouth. 💙 Thanks to the crew, you are the best and of course also our captain with his people for the great and safe trip crew 💙"
Passenger
PassengerMein Schiff 3
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Want to know more about this programme? Contact us.