Portsmouth Business
Support Service
In partnership with:
The Marketing Agency
Free marketing support for Portsmouth businesses
The Marketing Agency is a free service delivered as part of the Portsmouth Business Support Service. It is a collaboration between Shaping Portsmouth, University of Portsmouth, and Portsmouth City Council, to boost the marketing capability of Portsmouth’s business community.
Local businesses receive free marketing support from industry experts and students across the University of Portsmouth’s undergraduate and postgraduate Marketing, Hospitality, and Tourism programmes. Whether you’re a start-up finding your feet or an established business looking to grow, this tailored service is designed to make your marketing work harder for you.
What we offer:
From brand creation and design to consumer research, social media campaigns, SEO, and digital strategy. We help you turn marketing challenges into genuine opportunities for growth.
Projects can include any of the following:
- Consumer and market research - address specific marketing challenges and inform decision-making.
- Social media consultancy - improve content performance, engagement, and platform selection.
- Audience definition and buyer personas - define your target customer using segmentation, targeting, and positioning frameworks.
- Brand strategy - understand how your brand is perceived and how it can stand out in the market.
- Competitor analysis - explore competitor positioning, digital presence, and customer perception.
- SEO and digital strategy - improve search visibility, website performance, and organic traffic.
A Partnership Built for Portsmouth
The Marketing Agency enhances the Portsmouth Business Support Service and complements the work already delivered. At the same time, it gives the next generation of marketing specialists the chance to develop real industry experience alongside their studies.
Ready to Get Started?
Register for free support using the link below, or visit the University of Portsmouth’s website to find out more about how student projects can benefit your business.