Personal Business Branding with Jodie Goodchild

Grow faster and spend less on marketing in 2026

The Portsmouth Business Support Service and Known For have partnered to offer a brand new masterclass exclusively for Portsmouth businesses. And it’s completely free.

Led by award-winning marketing expert Jodie Goodchild, this session draws on nearly 20 years of experience in lead generation, sales, and marketing. Jodie created this workshop specifically for the Shaping Portsmouth community and Portsmouth Business Support Service programme so whether you’ve seen her before or not, this one is new.

Marketing is getting harder. Costs are rising, attention is fragmented, and the tactics that used to work are delivering less return. Yet some businesses are growing faster than ever, spending less, attracting better opportunities, and not chasing a single lead.

The difference? They know what they’re Known For and they’ve taken it beyond word of mouth.

Jodie said “In this workshop I’ll show the approach businesses are using to generate opportunities through Personal Business Branding and LinkedIn. Over the last 12 months alone, this method has generated more than 900 inbound opportunities for businesses using it. For many people in the room, it tends to be a real lightbulb moment.”

The first session taking place on the 25th March is fully booked, but further dates are available throughout the year. Full details can be found here.

Shaping Portsmouth