Cruise Passenger

Led By: Sarah Bell

Vision & Mission

Establish Portsmouth as a leading UK cruise industry port. Capitalise on the rich qualities that make Portsmouth and the surrounding region a world-class cruise destination, by developing a selection of unique passenger experiences to offer the cruise lines as part of their itinerary.

Portsmouth boasts a stunning harbour, world class attractions and famed maritime heritage and is looking to further develop its cruise business with the expansion of its cruise facilities and the construction of a new cruise terminal beginning this year. Shaping Portsmouth, in collaboration with Portsmouth Port, Visit Portsmouth, and the city council, wish to assist in making the most of the opportunities that the increase in ships and passenger numbers will bring.


  1. To work with and bring together all relevant parties to focus on the potential that the increase in cruise lines/passengers brings to Portsmouth and the surrounding region and investigate how we can maximise the opportunities available.
  2. a) Through data analysis, understand both the cruise lines and passenger requirements to offer the right kind of experiences.
    b) Sleep/Park/Cruise – working with local hotels and logistic companies to create and implement packages.
    c) Meet and Greet at the port – Investigate the implementation of a Tourist hub/information centre and Ambassadors to meet and greet passengers.
  3. To have some tangible examples of sleep/park/cruise packages and have trialled or set a meet-and-greet service for visiting cruise passengers.

The Cruise Passenger Programme is delivered in partnership with


Want to know more about this programme? Contact us.

Always looking for people

If you’d like to join this programme, send us an email and let us know a bit about yourself and your business.